中英文字可视化信息与形态编排设计比较研究

Comparative Study of Visualization Information and Morphology Typography of Chinese and English Words

目的中英文字字形构造不同,各自有其发展规律。文字可视化信息与形态是研究文字编排的重要维度。方法以中英文字体为研究对象,以其可视化程度与形态比较为研究中心,分别从文字的大小、密度、构造、形态、识别特征及认知特点6个方面展开研究,探寻其各自编排设计特征与优势,以求合理借鉴及从中得以启示。结论调节文字密度、笔划粗细、内部结构比例等因素,可使汉字编排更为统一规整;借助弧线改变关键词下端笔划形态可使词语流畅,语义重点突出;强化汉字边缘特征,是其快速认知的方法之一。对汉字进行减法设计时,文字的中心部位是其首选位置之一;英文字母上端及左端识别性较强,便于快速阅读。可借鉴其特征优势,强化汉字上端及左侧汉字部件特征,起到快速阅读的作用;在中英文组合编排时,可参照中文或英文任意一种文字内部比例,统一调整,使两者搭配更为协调。

Chinese characters and English characters are different in their font structure. Each font has its own law of development. The visual information and form of character are important latitude to study the typography. Taking the Chinese and English fonts as research subject and the comparison of their visualization and form as the research center, the research was undertaken from six aspects of characters such as size, density, structure, morphology, recognition and cognitive characteristics. Their respective design features of typography and advantages were explored, so as to learn rationally from each other and gain enlightenment out of them. Adjusting factors such as character density, stroke thickness and internal structure ratio can make the layout of Chinese characters more uniform and regular. Changing the stroke shape at the lower end of key words by means of arcs can make words smooth and the semantic focus prominent. Strengthening the edge features of Chinese characters is one of the methods of fast cognition. In designing the subtraction of Chinese characters, the central part of the characters is one of the preferred positions. The upper and left ends of English letters are highly recognizable and easy to read quickly. By learning from its characteristic advantage, the characteristics of the upper and left Chinese characters are strengthened and play a role in fast reading. For combined layout of Chinese and English, a unified adjustment can be made by referring to the internal proportion of either Chinese or English characters, so that the two can be more coordinated.