平面设计与绘画艺术视觉构成的形式美研究

Formal Beauty Research on Visual Composition of Graphic Design and Painting Art

目的探讨平面设计与绘画艺术相通的形式美应用原理和规律,总结与视觉艺术相通的形式美规律,以求更合理有效地运用视觉构成原理,产生更具美学价值和民族化美感的优秀设计作品与时代感和现代化的绘画作品。方法整合平面设计的构成概念与中国画的构成内涵,通过具体案例的分析,对内在具体视觉构成关系进行梳理和归纳。结论所有视觉艺术的构成规律都脱离不开相关造型元素的形式美法则;通过各种关系的协调表达,在变化中求统一,在统一中求变化,以达到完整和谐的形式表达。形式美法则研究即是把握关系元素中局部与局部、局部与整体的关系,通过合理有序的经营形成关系,构成有意味的形式,继而产生画面的节奏和韵律,引起不同的视觉效果和心理感受。

The work aims to explore the application principle and rules of formal beauty in which graphic design and painting art are interlinked, in order to apply the principles of visual composition more reasonably and effectively, and produce excellent design works with more aesthetic value and national aesthetic feeling, as well as paintings with sense of contemporaneity and mordenity. The integration was made mainly by means of the composition concept of graphic design and the composition connotation of Chinese painting. Through the analysis of specific cases, the internal specific visual composition relationship was sorted out and summarized. The composition rule of all visual art is inseparable from the formal beauty rule of relevant modeling elements. Through the coordinated expression of various relationships, unity is sought in changes and change is sought in unity, so as to achieve complete and harmonious forms of expression.The study of formal beauty rule is to grasp the relationship between part and part, part and whole in the relationship elements, and form meaningful form by operating their relationships in a rational and orderly manners, then produce the rhythm of the picture, leading to different visual effects and psychological feelings.