移情设计理念下的鼓浪屿旅游纪念品设计策略探究

Design Strategy of the Gulangyu Souvenirs Based on Empathy Design Concept

目的改善鼓浪屿现有旅游纪念品以包装、造型为主要设计点,缺乏对用户需求的思考而体验差的现象,以提升用户体验为目标探究鼓浪屿旅游纪念品设计策略。方法基于移情设计理念,采用“以小见大”的设计策略探究法,通过对用户个体的信息挖掘,再放入广泛的用户群体中对挖掘的信息普适性进行验证。采用移情观察法、访谈法进行用户信息收集,并用移情图记录法将用户信息数据可视化、简单化,找到用户困难点、需求点,对前期用户的困难点、需求点放入大的用户群体中进行用户抽样验证,得出用户普遍存在的困难点、需求点。结论为设计师提供一系列在产品开发模糊前期的设计方法,以提升鼓浪屿旅游纪念品的用户体验,挖掘鼓浪屿旅游纪念品新的设计点和创新点。

The paper aims to research the design strategy of Gulangyu souvenirs to improve user experience to improve the current phenomenon that much attention is paid to packaging and modeling of existing Gulangyu souvenirs but the user experience is neglected. Based on the principle of empathy design, the research strategy of "seeing big things through small ones" was adopted to verify the universality of information mining through the information mining of individual users and then into a wide range of user groups. The empathy observation and interviewing methods were used to collect user information, and empathy map recording was used to visualize and simplify user information data, to find difficulties and demands of users, and then put the difficulties and demands into large ones for user sampling verification in user groups to obtain prevailing hardships and demands of users. It provides designers with a series of design methods in the early phase of product development to improve the user experience of Gulangyu souvenirs and tap new design and innovation points for Gulangyu souvenirs.