基于网络文本分析的全域旅游基地游客满意度研究——以湖南省长沙市为例

Research on Tourists’ Satisfaction of Comprehensive Tourism Base from the Perspective of Web Text Analysis

游客满意度是旅游目的地发展质量的客观反映。以网络文本为研究内容,提取旅游公共服务、旅游资源、旅游体验和旅游消费4个影响游客满意度的因子,共12个指标,采用模糊综合评价法分析长沙全域旅游基地的发展重点,发现游客在旅游消费因子的满意度最高,旅游公共服务因子的满意度最低,通过重要度-满意度分析,提出发挥高重要度-高满意度的因子的优势,对高重要度-低满意度因子重点改进,完善基础设施体系等建议。

Tourism satisfaction is the objective reflection for the quality of a destination's development.Based on the web text,the paper abstracts four indicators including tourism public service,tourism resources,tourism experience,tourism consume and twelve indexes to analyze tourism satisfaction,.Taking Changsha as a case study and using fuzzy and comprehension evaluation method to analyze the key point to the development of comprehensive tourism base,it is founded that the score of indicator of tourism consume is highest and tourism public service is lowest.Based on the analysis of importance - satisfaction,some development strategies are proposed to make the full use of the advantages of the high importance - high satisfaction index,improve the high importance - low satisfaction index,and perfect the system of infrastructure.