《白鹿原》关中方言对西安地方形象的传播与构建

The Dissemination and Construction of the Local Image in Xi’an by the Guanzhong Dialect of Bai Lu Yuan

关中方言是关中地区地方形象特色的重要载体,《白鹿原》中关中方言的表达和运用对于《白鹿原》的故事发生地——西安的地方形象的传播和构建产生了重要的作用。文章以语言景观为切入点,解读文艺作品《白鹿原》中蕴含的西安文化元素,从人物称谓、秦腔戏曲、日常俗语、粗鄙脏话四个维度揭示其所指代的信息功能和象征功能,从而指明其所反映的西安地方文化特色。从静态语言景观和动态语言景观两个方面分析了《白鹿原》关中方言对西安地方形象的传播路径,并揭示出了《白鹿原》关中方言语言景观使西安地方形象从实体形象到虚拟形象再到公众认知形象的地方形象构建过程。

The Guanzhong dialect is an important carrier of the place image characteristics in the Guanzhong region. The expression and application of the Guanzhong dialect in Bailuyuan has played an important role in the dissemination and construction of the local image of Xi'an, where the story of Bailuyuan took place. The article uses the linguistic landscape as an entry point to interpret the Xi'an cultural elements contained in the literary and artistic work "Bai Lu Yuan", and reveals the information functions and symbolic functions it refers to from the four dimensions of character appellation, Qin Opera, daily colloquial saying, and vulgar swearing. This indicates that it reflects the local cultural characteristics of Xi'an. This paper analyzes the transmission path of the Guanzhong dialect of Bai Lu Yuan to the local image of Xi'an from two aspects: static linguistic landscape and dynamic linguistic landscape. It also reveals the process of constructing the place image from the physical image to the virtual image to the public cognitive image.