“后真相”时代传播符号的“意义契约”重建

Reconstruction of the “Meaning Agreement” of the Media Signs in the “Post-Truth” Era

若要对西方世界“后真相”时代诸观念提供一种有效的理论回应,研究者应回到述真的基础结构来阐述“后真相”的核心特质——“后真相”现象隐含的重大理论问题是,当今求“真”问题的主要对立范畴由“谬”向“伪”发生转向。对新媒体语境下的“后真相”须作更辩证的考察。它一方面造成了众声喧哗与真相迷失,同时也隐含了新语境下传播求真的线索。若将格雷马斯符号矩阵置入当今语境,须在其“是”(being)与“似”(seeming)的二元基础上增加“施”(intention)这一主体性维度,从而构筑“对象”“表象”“意向”的完整述真模型。进而可推演出,以“诚”为基础的“意义契约”将是处置当今“后真相”时代传播求真的普遍有效符号策略。

In recent years,Western academic circles have generally felt that the world constructed by modern media is entering a so-called “post-truth” era,and believes that there is still a lack of sufficient theoretical response. This paper returns to the veridical logic structure of the text,and clarifies the core characteristics of the post-truth and the major theoretical problems it causes. The main opposite of the philosophy is “fall” to “pseudo”“Turn. The ”post-truth” itself is a double-edged sword in the context of information overload in the Internet age. It has caused the dilemma of the truth and the truth,and also implies the clues of seeking truth in the new context. In theory,based on the three dimensions of “object”,“representation” and “intention”,this paper dynamically and openly revises and reinterprets the Greimas symbol matrix. It also proposes to reconstruct the “meaning contract” as a strategy to respond to the post-truth era triggered by the contemporary media environment.