历史与文化的积淀:比干文化传播的原理探析

The Accumulation of History and Culture:An Analysis of the Principle of Bigan Culture Communication

比干文化是以比干为基点衍生出来的文化,并通过多种方式进行传播。以文化传播学的理论对比干文化进行观照,可以挖掘出比干文化传播的原理:从“文曲信仰”看比干文化的增殖原理,从“财神崇拜”看比干文化的变迁原理,从“杀身成忠”看比干文化的积淀原理,从“谱牒祖训”看比干文化的适应原理,从“郡望堂号”看比干文化的圈层原理,从“迁播繁衍”看比干文化的融合原理,从“谏诤精神”看比干文化的维模原理。因为,比干文化在传播过程中不断维模、适应、融合、增殖、变迁、积淀,并以林姓祠堂、文曲神庙和文财神庙等祭祀场地为依托逐渐形成比干文化圈,故能影响深远,传播广泛。

Bigan culture is a culture derived from Bigan and disseminated in various ways.By observing Bigan culture with the theory of cultural communication,we can discover the principles of Bigan culture communication:the dimension principle of Bigan culture from the "admonishing spirit",the adaptation principle of Bigan culture from the "genealogical admonition",the circle principle of Bigan culture from the "county watch hall",the fusion principle of Bigan culture from the "relocation and reproduction",and the comparison from the "Wenqu belief".The multiplication principle of dry culture,the change principle of Bigan culture from the "worship of God of wealth" and the accumulation principle of Bigan culture from the "killing and becoming loyal".Because Bigan culture has been continuously modeled,adapted,merged,proliferated,changed and accumulated in the process of dissemination,and gradually formed Bigan cultural circle based on sacrificial sites such as Lin ancestral hall,Wenqu temple and cultural and financial temple,it can have far-reaching influence and spread widely.