翻转教学与合作学习策略应用于市场调查与预测课程之研究

Application of Flipped Teaching and Cooperative Learning Strategies in Market Research and Forecasting Course

本研究旨在探讨将翻转教学与合作学习教学策略应用于本科生市场调查与预测课程的教学效果,目的在于改进教学品质,提升学习成效。本研究以70位选修市场调查的本科生为研究对象,通过课堂观察、问卷调查等方法来了解学生在学习活动过程中对所采取教学策略的感受及成效。研究结果显示,研究对象对此教学策略都有正向的看法,通过合作学习与实际案例演练,皆有助于学生自主学习和建构知识,增加团队合作,并激发学生的创新思维与问题解决能力,以提升学习成效,也可使课堂气氛更加活跃。

The purpose of this study is to explore the teaching effect of flipping teaching and cooperative learning teaching strategies in undergraduate market survey and prediction courses for improving the teaching quality and improve the learning effect.In this study,70 undergraduates of elective market survey were chosen as the research objects. Through classroom observation and questionnaire survey,the students' experience and effect on the teaching strategies adopted in the process of learning activities were investigated.The results show that the subjects have positive views on this teaching strategy.Both cooperative learning and practical case exercises can help students to learn and construct knowledge independently,increase team cooperation and stimulate students' creativity.Thinking and problem-solving ability to improve learning effectiveness,can also make the classroomatmosphere more active.