微信公众平台上中医药文化传播的实践与分析——以“云南中医”微信公众号为例

Practice and analysis of cultural communication of traditional Chinese medicine on the WeChat public platform:based on "Yunnan Traditional Chinese Medicine" WeChat public platform

为了解并改进中医药知识在微信中的传播方式及传播效果,以"云南中医"微信公众号为例,采用问卷调查的方式,分析该微信号的传播内容和传播效果,发现存在的问题并提出相应的改进建议,以不断提升中医药文化的传播效果.

Based on "Yunnan traditional Chinese medicine" WeChat public platform, in or- der to understand and improve the communication mode and effect of traditional Chinese medical knowledge on WeChat, questionnaire was adopted to analyze the communication content and eff- ect of this WeChat platform, find the existing problems and give corresponding suggestions so as to improve the communication effect of culture of traditional Chinese medicine.