国内主流英文报刊China Daily中甘肃形象话语建构研究

Discursive Construction of Gansu Image in China Daily

以China Daily2015年5月1日至2018年5月31日有关甘肃形象的报道为语料,从报道主题、话语方式和话语倾向三个方面考察了甘肃形象的建构。从主题来看,甘肃报道的文化、经济、生态环境、政治和社会民生五大主题中,最后一类报道最多,同时每个主题都凸显了甘肃形象的不同层面。在话语方式上,单模态和多模态话语表征方式共同建构甘肃形象,文字加图片的多模态呈现方式为主要话语模式。在话语倾向上,关于甘肃的报道主要表现为积极、消极和中立,文化、经济、生态环境和政治类主题报道中以建构积极的甘肃形象为主,社会民生类报道中以中性话语倾向为主。本研究对全球化语境下区域形象与城市形象建构与传播具有现实意义。

Based on the news reports on Gansu image in China Daily from May 1,2015 to May 31,2018,this paper investigates the construction of Gansu image from the theme,mode and inclination of discourse.The theme includes culture,economy,eco-environment,politics and people's livelihood to reveal different aspects of Gansu image,and people's livelihood is mostly reported.Multimodal discourse of text and picture is mostly used in China Daily to construct Gansu image.The inclination of discourse is positive,negative and neutral.The positive image of Gansu is mainly constructed in the reports on culture,economy,eco-environment and politics,and the reports on people's livelihood tend to be neutral.The study may be helpful for the active construction of regional image and city image in the global context.