图书出版媒介融合运营模式研究——基于15家图书出版集团的观察

Research on the Operational Modes of the Media Convergence of Book Publishing: Based on the Observation of 15 Book Publishing Groups

本文通过对15家图书出版集团媒介融合运营情况进行梳理研究,运用商业模式六要素理论,对教育出版、专业出版和大众出版三个领域媒介融合运营模式进行概括性研究,构建了三个领域媒介融合运营的模式,指出图书出版媒介融合运营模式未来的发展方向,以期为我国出版传媒集团媒介融合运营提供一些指导。

This paper combs and studies the media convergence operation of 15 book publishing groups, based on the six elements theory of business model,we make a general study of the media convergence operation modes in three fields:educational publishing,professional publishing and mass publishing.We construct the media convergence operation modes in three fields,in order to point out the future development direction of the media convergence operation modes in book publishing.