大数据背景下电子商务发展的新特征研究

Research on the New Characteristics of E-commerce Development under the Background of Big Data

大数据信息技术的不断进步,为电子商务产业兴起与发展创造了有利条件,引发了社会各领域间的根本性变革。阐述了大数据背景下电子商务的发展现状,分析新形势下电子商务所呈现的新特征,进而为该产业的发展提供相关借鉴。

The continuous advancement of big data information technology has created favorable conditions for the rise and development of the e-commerce industry, and triggered fundamental changes in various fields of society. On the basis of analyzing the development status of e-commerce under the background of big data, this paper analyzes the new characteristics of e-commerce under the new situation, and provides relevant reference for the development of the industry.