韶关市拓展旅游市场开发困境与对策

The Dilemma and Countermeasures of Extending Tourism Market of Shaoguan City

拓展旅游是拓展训练与旅游业的有机结合,是一种有别于常规旅游的特殊旅游形式.韶关市拓展旅游市场发展迅速,涌现出多家拓展训练基地,对丰富旅游市场发挥了积极作用.但是由于缺乏市场经验及管理不善,在其发展过程中存在诸多问题,一定程度上制约了拓展旅游市场的深度开发.因此,要从法规制度保障、确定市场经营主体、拓宽营销渠道、创新旅游产品形式等方面全力打造韶关特色的拓展旅游市场,使拓展旅游市场健康发展.

Extending tourism is the organic expansion of training and tourism, which is a special form of tourism different from conventional practice. In recent years, the extending tourism market in Shaoguan City has developed rapidly, and a number of training bases have emerged, which have played a positive role in extending the tourism market. However, due to the lack of market experience and poor management, there are also many problems in its development process, which to some extent restricts the in-depth development of the tourism market. Therefore, according to the existing problems, corresponding strategies are put forward to provide theoretical reference for the healthy development of the extending tourism market.