传统民族文化符号在包装设计中的应用分析

Application Analysis of the Traditional National Culture Symbols in the Packaging Design

通过对传统民族文化符号含义的阐述,分析传统文化符号在包装设计中应用的意义,提出深入研究和挖掘、注重传承和发展两个原则。文章将传统民族文化符号按照符号学的方法分为显性符号和隐形符号,从中国传统吉祥色彩、中国传统造物艺术、中国传统纹样图形及忠孝文化等方面,分别对显性及隐性民族传统文化符号在包装设计中的具体应用进行了相关探索。

Through the illustration of traditional national cultural symbols (NCSs),analyse the meaning of the cultural symbols in the application of packaging design.Propose two principles,i.e.,deep investigation and excavation as well as inheritance and development of the NCSs.Further,according to the method of semiotics,the NCSs are divided into dominant symbols and invisible symbols.Based on the above,this paper studies on the specific application of the dominant symbols and invisible symbols in packaging design from the aspects of traditional Chinese auspicious colours,creation art,pattern graphics as well as loyalty and filial piety,respectively.