探究化工行业市场营销中项目化管理模式的有效应用

Exploring the Effective Application of Project Management Model in Marketing of Chemical Industry

市场营销是适应市场经济体系建设而出现的必然环节,做好市场营销各个环节的研究和深化,对于企业的生存和占据市场的主动权,具有重要的指导作用.项目管理方案的实施,倾向于企业发展的纵向管理,能够给企业运营带来多方面的效益,能够极大提升企业市场营销的效率,不断提升企业内部的管理水平,为企业的可持续发展提供强大的动力.

Marketing is an inevitable link to adapt to the construction of market economy system. To do a good job in the research and deepening of all aspects of marketing has an important guiding role for the survival of enterprises and the initiative to occupy the market. The implementation of project manage. ment plan tends to the vertical management of enterprise development,which can bring many benefits to enterprise operation,greatly enhance the efficiency of enterprise marketing,constantly improve the manage. ment level within the enterprise,and provide a strong impetus for the sustainable development of the en. terprise.