基于WCI的高职图书馆微信阅读推广效果实证研究——以广东省“一流”建设高职院校图书馆为例

The Empirical Research on WeChat Reading Promotion Effect of Higher Vocational College Library Based on WCI:Taking the Higher Vocational College Libraries of “First-class” Construction in Guangdong Province as Examples

对广东省18家“一流”建设高职院校图书馆的微信阅读推广情况进行了实证研究,通过微信传播指数WCI对微信阅读推广效果进行量化分析,针对性地提出了提升高职院校图书馆微信阅读推广效果的策略,包括加强平台营销、精选阅读推广信息、打造专业运营团队、建立效果评估体系等。

This paper makes an empirical study on WeChat reading promotion in 18 higher vocational college libraries of “First-class” construction in Guangdong Province , and uses the WeChat Communication Index (WCI) to quantify their effects on WeChat reading promotion, puts forward some strategies to improve the effects of WeChat reading promotion in higher vocational colleges , including strengthening platform marketing , selecting reading promotion information, building professional operation team, establishing effect evaluation system.