语言景观视域下九江市店名分析

Analysis of store names in Jiujiang City from the perspective of language landscape

语言景观考察的是对公共空间中各类语言标牌上语言使用的研究与分析。商店店名是语言景观之一,也是一种常见的社会语言现象,与社会、时代发展密切相关,不仅在一定程度上反映出地区经济、文化发展的水平,同时还能体现人们的审美和价值追求。以实地搜集的店名为语料,分析了江西九江市语言景观中店名结构和类别以及店名反映的社会文化意义,为考查地区语言状况增加助力,更好展示地区语言文字使用的情况和店名反映的社会文化特征。

What is oberved from the perspective of the language landscape examines is the research and analysis of language use on various language signs in public spaces.The name of the store is one of the language landscapes. It is also a common social language phenomenon. It is closely related to the development of society and the times. It not only reflects the level of regional economic and cultural development to a certain extent, but also reflects people's aesthetic and value pursuit.Based on the corpus collected in the field, the paper analyzes the structure and type of store names in the language landscape of Jiujiang City Province, and the social and cultural significance reflected by the store names which helps to examine the language situation in the region and demonstrates the use of regional language and the social and cultural characteristics reflected by the store names.