人工智能时代文化产品供应链创新研究

Research on Cultural Product Supply Chain Innovation in the Age of Artificial Intelligence

在人工智能飞速发展与供给侧改革的背景下,文化产品供需失衡、企业创新弱、人才资源匮乏等是文化产业供给侧存在的突出问题。在传统供应链模式基础上结合人工智能科技与协同创新理论,提出了用智能型文化产品供应链模式创新来解决文化产业供给侧的相关问题。该模式具有多主体合作性、信息化共享性、非线性协同性的特征,同时动力、整合与协调三方合力机制能够使其高效协同运作,进而实现文化产品对市场的有效供给。

Under the background of artificial intelligence and the supply-side reform,the main problems of cultural industry supply-side are imbalance between supply and demand of cultural products,weak innovation of enterprises and lack of talent resources.Based on the traditional supply chain model and the theory of artificial intelligence technology and collaborative innovation,an intelligent cultural product supply chain model is proposed to solve the supply-side problems of cultural products.This model has the characteristics of multi-agent cooperation,information sharing and non-linear coordination.The combination of power,integration mechanism and coordination mechanism can make it work together efficiently.