媒介融合视域下的央视春晚思想政治教育功能探析——以2019年的央视春节联欢晚会为例

Analysis of the Ideological and Political Education Function of CCTV Spring Festival Gala in the Perspective of Media Integration——Taking the CCTV Spring Festival Gala in 2019 as an Example

根据第43次《中国互联网络发展状况统计报告》,截至2018年年底,我国网民数量达8亿多人.网民群体的发展壮大与互联网技术的快速更迭,重塑着媒介形态、再造人们的思想观念、重构着思想政治教育环境,这让数字传播技术下的媒介融合与全媒体建设迫在眉睫,主流意识形态的巩固和传播刻不容缓.从探索思想政治教育和春晚的同向同行的逻辑理路出发,以体制机制深度融合、科学艺术交相辉映、内容形式守正创新、传播渠道网状立体四个方面阐释春晚思想政治教育艺术化的创新表达.从丰富思政教育资源也需防范数字鸿沟、应用数字技术也需谨慎技术异化、开放传播体系也需小心危险思潮三个方面来思考媒介融合视域下思想政治教育的创新与发展.

According to the 43rd Statistical Report on the Development of China’s Internet Network, by the end of 2018, the number of Internet users in China reached more than 800 million. The development of netizen and the rapid change of Internet technology have reshaped the form of media, recreated people’s ideas and reconstructed the ideological and political education environment. These changes have made media integration and all-media construction under digital communication technology extremely urgent. The consolidation and dissemination of mainstream ideology cannot be delayed. This article starts from the exploration of ideological and political education and the logical direction of the common direction of the Spring Festival Gala, and interprets innovative expression of educational art of the ideological politics of the Spring Festival Gala with four aspects: deep integration of institutional mechanisms, scientific and artistic interaction, positive and innovative content and form, and networked communication channels. Finally, this paper considers the innovation and development of ideological and political education from the perspective of media integration from three aspects: it needs to guard against the digital divide when enriching ideological and political education resources, and it also needs to be vigilant about technology alienation when applying digital technology, lastly it needs to be careful about dangerous thoughts when the new media is widely used.