话语与国家形象建构

Discourse and the Construction of National Image

国家形象是国家行为体在与他国互动基础上,根据自身独特属性对自我的定位和呈现,具有多重性、动态性和建构性。而话语所具有的实践性和建构性本质功能,使其在国家形象的构筑过程中发挥着关键而不可替代的作用。同时,大多数普通受体也主要是通过话语的描述和构筑,来获得一个国家行为体的相关信息,进而形成相应的认知与相应的国家形象。因此,从某种意义上说,国家形象的建构过程其实是一个话语过程。

The national image is the self orientation and presentation of the state actor according to its own unique attributes on the basis of the interaction with other countries,which has multiplicity,dynamics and constructivism. The practical and constructive nature of discourse makes it play a key and irreplaceable role in the construction of national image. At the same time,most common receptors obtain the relevant information of a national actor mainly through the description and construction of discourse,so as to form the corresponding cognition and national image. Therefore,in a sense,the construction process of national image is actually a discourse process.