内蒙古呼伦贝尔市“冰雪旅游特色小镇”建设研究

Study on the Construction of “Snow and Snow Tourism Characteristic Town” in Hulunbeier,Inner Mongolia

采用文献资料、专家访谈、实地调研、逻辑分析等方法介绍“冰雪旅游特色小镇”,对呼伦贝尔市建设“冰雪旅游特色小镇”的优势与劣势进行分析。在此基础上,提出加强冰雪旅游人才培养和引进、多途径加大宣传力度、积累冰雪赛事举办经验、完善冰雪场馆改建与升级、加大冬运会旅游产品开发、提高冰雪旅游服务水平、充分挖掘民俗旅游资源、增强跨界融合能力等措施的建议,旨在促进呼伦贝尔市“冰雪旅游特色小镇”建设进程。

By means of literature,expert interviews,field research and logic analysis,this paper introduces the characteristics of snow and ice tourism town,and analyzes the advantages and disadvantages of building the characteristics of snow and ice tourism town in hulunbeier city. On this basis,the author puts forward to strengthen the training and introduction of snow and ice tourism talents;More ways to increase publicity;Accumulating experience in ice and snow events;Improve the reconstruction and upgrading of ice and snow venues;Increase the development of tourism products for the Winter Games;Improving the level of snow and ice tourism services;Fully excavating folk tourism resources;Measures such as the enhancement of cross-border integration capabilities are aimed at promoting the construction process of the "Snow and Snow Tourism Characteristic Town" in Hulunbeier.