地方应用型本科院校广告学专业人才培养模式的改革与探索——以铜陵学院为例

Reform and Exploration of Advertising Talents Training Mode in Local Application-oriented Undergraduate Colleges——A Case Study of Tongling University

广告学作为我国高等教育中的应用型学科,强化创新创业实践,推动广告学专业实践教育,深化人才培养模式改革,是促进广告学专业内涵式发展的必由之路。本文围绕铜陵学院广告学专业人才培养模式改革实施情况,对广告学专业人才培养的指导思想、核心理念、特色创新与运作模式进行总结与探讨,供相关地方应用型本科院校广告及相关专业参考借鉴。

Advertising, as an applied discipline in higher education in China, is the only way to promote the connotative development of advertising specialty by strengthening the practice of innovation and entrepreneurship, promoting the practical education of advertising specialty and deepening the reform of personnel training mode. This paper summarizes and discusses the guiding ideology, core idea, characteristic innovation and operation mode of advertising professional training around the reform and implementation of advertising professional training mode in Tongling University, which can be used for reference by relevant local application-oriented undergraduate colleges and universities.