突破式服务创新价值共创实现机制——基于服务主导逻辑的视角

Implementation Mechanism of Radical Service Innovation Value Co-creation Based on Service Dominant Logic

互联网技术的迅猛发展为服务型企业的创新带来了新的创新特征和挑战,服务型企业如何实现突破式创新价值共创是需要考虑的重要问题。突破式服务创新价值共创的过程一直是一个“黑箱”过程,在看似简单的突破式服务创新过程背后,实际上蕴含了难以模仿的服务创新理念与价值共创能力。在服务主导逻辑价值共创理论以及服务创新理论基础上,采用多案例研究和扎根理论的方法,深入剖析突破式服务创新价值创造的“黑箱”过程,挖掘影响突破式服务创新的影响要素,提炼出价值发现、价值转化、价值实现的价值共创过程,并构建高效的价值共创实现机制,以期为推动服务主导逻辑中观研究、突破式服务创新理论以及顾客价值共创提供有益借鉴。

Nowadays rapid development of Internet technology brings new features and challenges for the innovation of service enterprises.The innovation of service-oriented enterprises has presented the new characteristics and changes under the background of internet.How to develop the radical service innovation value co-creation has become an important issue and its process is always a black box.Behind this complicated process it contains the service innovation ability and the inimitable value co-creation ability.Based on the theory of service dominant logic,value co-creation and service innovation,this study adopts the method of case study and grounded theory to deeply analyze radical service innovation process,to find out the key influencing elements and refine the value co-creation process.It builds effective radical service innovation value co-creation implementation mechanism to provide some theoretical support for service dominant logic,radical service innovation and customer's value co-creation.