“互联网+体育旅游”产业体系发展研究

Research on the development of “Internet+Sports Tourism” industry system in the context of informatization times

近年来,我国社会经济水平不断提高,我国互联网科技以及移动信息技术得到了前所未有的创新发展,给现代受众的日常工作和生活提供了极大的便利.随着人们物质文化生活水平的逐步提高,现代受众不仅重视精神生活方面的愉悦,还对身体休闲娱乐健康等问题越来越关注,这在很大程度上给我国体育旅游的发展带来了巨大的发展潜力.体育旅游具有增加经济收入功能,丰富地域文化功能,还具有促进身心健康,提高身体素质,增强国家凝聚力的社会功能.本文就信息化时代背景下“互联网+体育旅游”产业融合的主要价值进行探讨,分析“互联网+体育旅游”发展的优势和劣势,并提出了信息化时代背景下“互联网+体育旅游”产业体系发展的有效策略.

In recent years,the social and economic level of China has been continuously improved,and the Internet technology and mobile information technology in China have received unprecedented innovative development,which has provided great convenience to the daily work and life of modern audiences.With the gradual improvement of people's material and cultural living standards,the modern audience not only attaches importance to the pleasure of spiritual life,but also pays more and more attention to the issues of physical leisure and entertainment health.This has brought great development potential to the development of sports tourism in China to a large extent.Sports tourism has the function of increasing economic income,enriching regional cultural functions,and also has the social function of promoting physical and mental health,improving physical fitness,and enhancing national cohesion.This article discusses the main value of the integration of the"Internet+Sports Tourism"industry in the context of the information age,and analyzes the advantages and disadvantages of the development of"Internet+Sports Tourism".And put forward the effective strategy of the development of the"Internet+Sports Tourism"industry system in the context of the information age.