网络“哄客”:行动场域、身份形象、话语危害与社会治理

Internet "Coax" : Action Field, Identity Image, Discourse Harm and Social Governance

随着新媒体技术的深度发展,网络"哄客"由大众"审丑"的文化狂欢者,增演为网络公共事件中引爆舆情和操控舆论的"意见哄客"、"媒体哄客"及"职业哄客",成为舆论场中不可小觑的话语宰制力量。网络"哄客"的话语传播降低青年文化审美的鉴赏力,激发相对剥夺感,滋生青年不良社会心态,诱发青年对主流价值的认同危机。因此,健全传媒的社会监管与奖惩机制、鼓励网络意见领袖积极传播正面价值、增强主流媒体网络舆论的引导力、提升青年网民媒介素养和审美能力,才能抵御"哄客"话语危害,使人人共享安定有序健康的网络生活。

With the in-depth development of new media technologies,the Internet"coax"has evolved from the cultural revelers of the public"appreciation of ugliness"into multiple forms,such as"opinion coax","media coax"and"professional coax"who can ignite and manipulate public opinion in online public events and has become the dominant forces in the field of public opinion.The communication of Internet"coax"discourse reduces the young people’s ability to appreciate beauty,stimulates a sense of deprivation,breeds unhealthy social mentality,and induces their failure to identify with mainstream ideology.Therefore,it’s imperative to improve the social supervision and reward/punishment mechanism of the media,encourage online opinion leaders to disseminate positive energy,enhance the guidance of public media network,improve the media literacy and aesthetic ability of young Internet users,and resist any discourse harm done by coax behaviors so that everyone is able to share a stable,orderly and healthy online life.