关于文旅融合内在价值的审视与思考

Reflection on the Intrinsic Value of the Integration of Culture and Tourism

新时代条件下,文化与旅游的相互渗入、互为支撑、协同并进、深入融合是满足人民追求高品质旅游和美好生活需求的必由之路。文旅融合的内在价值表现在既能够产生强大的经济收益,为旅游目的地带来福祉;还能够增进基于理解和体验的文化创造、旅游分享价值,有利于文化遗产保护与创意产品开发;更为重要的是在强化民族形象的塑造,增强文化认同和文化自信方面所发挥的作用。

In the new era, the interaction, mutual support, synergy and in-depth integration of culture and tourism are the only way to meet the people's need for higher-quality tourism and a better life. The intrinsic value of culture-tourism integration not only lies in producing lucrative economic benefits and bringing well-being to the tourist destinations, but also in enhancing cultural creation and sharing based on understanding and experience, which is conducive to the protection of cultural heritage and the making of creative products. More importantly, it plays a role in strengthening the shaping of national image, and enhancing cultural identity and cultural selfconfidence.