融媒体对高校思想政治工作生态环境的影响与对策

The Influence of Fusion Media on the Ecological Environment of College Ideological and Political Work and Countermeasures

互联网时代,传统媒体与新媒体有效结合,促使融媒体出现。融媒体出现令学生获取信息途径更广泛,让学生对思想政治内容有了新的想法。本文从两方面阐述了融媒体对高校思想政治工作生态环境带来的影响,并透过不断探索研究,获得解决问题的有效对策。一方面顺应时代结合融媒体更新高校思想政治工作理念,另一方面新旧媒介结合创建新的工作流程。

In the Internet era,the effective combination of traditional media and new media promotes the emergence of fusion media.The emergence of fusion media makes students have a wider access to information and gives them new ideas on ideological and political content.This paper expounds the impact of fusion media on the ecological environment of ideological and political work in colleges and universities from two aspects,and through continuous exploration and research,obtains effective countermeasures to solve the problem.On the one hand,it conforms to the times and integrates the media to renew the ideological and political work concept in colleges and universities;on the other hand,it combines the old and new media to create a new work flow.