2019彩妆发展与趋势

Development and trend of make-up products in 2019

彩妆作为一个增量市场,具有增速高,复购快,品牌化弱的特点。伴随国货彩妆崛起和国外品牌引入,最近几年发展尤为迅速。概述了2019年彩妆发展趋势,指出绿色彩妆、跨界合作、新锐品牌崛起、定制化产品是其呈现的新特点。而其表现出的晶钻光耀、哑制柔美、艺术画彩等是2019年新的流行趋势。

As an increasing market, make-up products have the high growth rate, quick repurchase and weak brand. With the rise of domestic cosmetics and the introduction of foreign brands, the development has been growing rapidly in recent years. The development trend of make-up products in 2019 were outlined, pointing out that green make-up, cross-border cooperation, the rise of new cuttingedge brands and customized products are the new features of color make-up in 2019. Its crystal glint, soft beauty, and artistic paintings are all popular trends in 2019.