认同的政治:大众媒介视野中广场舞纠纷的软性治理——以武汉广场舞报道为例

Identity Politics:Soft Governance of Square Dance Disputes in the Vision of Mass Media——Taking Wuhan Square Dance Report as an Example

广场舞纠纷不仅涉及现实空间矛盾,也与舆论空间的治理密不可分。从大众媒介的报道议题入手,以2014—2016年武汉广场舞报道为样本,分析广场舞如何通过大众媒介的报道议程改善形象,获得社会承认与公众认可。认为:大众媒介在建构广场舞认同的过程中,主要通过功能报道确认群体需求的合理性,通过冲突报道协调广场舞与公众的互动关系,通过赛事报道构建荣誉体系与社会承认,通过管理报道进行空间规范与制度规训;结合广场舞的治理实践,“软硬结合”的治理策略有利于城市空间的和谐发展。

Square Dance disputes involve not only the real space,but also the governance of the sphere of public opinion.This study starts with the topic of mass media coverage and analyzes how square dance can improve its image and position to gain social and public identity through agenda,based on the Wuhan square dance reports from 2014 to 2016.This study holds that the media sought the rationality of the people’s needs by way of the functional coverage;and it coordinated the interaction between the Dance and the public through conflicting coverage.Also,it constructed honor system and social recognition by the events coverage;and it regulated the space and institution discipline by management coverage.This governance practice of Square Dance governance offered the conclusions that the “soft & hard governance combination” may help the benign development of city space.