当代平面设计语境下传统民族文化元素应用探析

Application of Traditional National Cultural Elements in Context of Contemporary Graphic Design

信息化时代背景下,“普世”现代主义设计观支离破碎,文化觉醒及民族文化背景下的本土消费价值取向逐渐兴起,研究和引入传统民族艺术元素的形式语言、美学特质,从中汲取设计灵感,成为当代平面设计应对全球竞争、创新新形式的重要途径。当代平面设计在应用和借鉴传统民族文化元素时既要保有传统的继承性,同时也要兼顾现实的时代性,将丰富的传统民族文化元素融入其中,进而呈现出独特的风格。

In the background of information era,the concept of universal modernism design is fragmented,local consumption value orientation based on cultural awakening and national culture is gradually rising.Studying and introducing the formal language and aesthetic qualities of the traditional national art elements and draws inspirations from the design become important ways to cope with global competition and innovate new forms.When applying and drawing lessons from the traditional national culture elements,contemporary graphic design should not only retain the traditional inheritance,but also take the realistic times into account and integrate the rich elements of traditional national culture into it,thus presenting a unique style.