摘要
阜新市玛瑙产业发展的同时,存在很多普遍问题,如家族管理模式问题严重、企业核心技术没有代表性、营销策略不足等问题。从分析阜新玛瑙行业问题入手,提出大数据时代促进阜新玛瑙产业发展的营销策略,对推动整个行业发展具有一定的现实意义。
When the agate industry in Fuxin city is developing,there are many common problems,such as serious problems of family management mode,unrepresentative of enterprise core technology,insufficient marketing strategy and so on. Starting from the analysis of the agate industry in Fuxin,this paper puts forward marketing strategies to promote the development of agate industry in Fuxin in the era of big data.
作者
洪光
HONG Guang(Fuxin Higher Training College,Fuxin Liaoning 123000,China)
出处
《湖北开放职业学院学报》
2019年第9期118-119,共2页
Journal of Hubei Open Vocational College
基金
2018年度阜新市社会科学研究立项课题成果(项目编号:2018Fsllx057)
关键词
大数据
阜新
玛瑙
营销战略
big data
Fuxin
agate
marketing strategy