信息图形在品牌设计中的应用研究

Research on Application of Infographics in Brand Design

信息超载的时代中,品牌设计也遇到了新的挑战。在品牌设计中,使用信息图形——作为能快速传播信息的一种设计手法,很快受到设计师们和消费者的青睐,逐渐成为了品牌设计的一个重要部分。文章探讨的是希望在保持信息图形原有的活力下,强调差异化的视觉传递的过程中融入一致的品牌设计理念,在多媒介环境的传播应用中增强品牌识别度,强调信息图形的作用与价值,最终让其更好地服务品牌。

In the era of information overload, brand design has also encountered new challenges. In brand design, the use of infographics, as a design method that can quickly spread information, was quickly favored by designers and consumers, and gradually became an important part of brand design. This article discusses the hope that, while maintaining the original vitality of infographics, a consistent brand design concept will be integrated into the process of differential visual transmission, brand recognition will be enhanced in the application of communication in multi-media environment, and the role and value of information graphics will be emphasized so as to finally make it better serve the brand.