大数据在精准营销方面的应用研究

在信息化技术快速发展过程中,逐渐产生的海量数据和信息。社会全面进入大数据时代。在营销行业应用大数据技术能够实现真正意义上的精准营销,因此对于二者之间的关系研究也在不断深入。因此基于大数据的精准营销必须深入分析企业有效与消费者需求之间的关系,以此提升营销工作的实效性。此次研究主要是探讨分析大数据在精准营销方面的应用,希望能够对相关人员起到参考性价值。

In the process of rapid development of information technology, massive data and information are gradually generated.Society has entered the era of big data in an all-round way. The application of big data technology in marketing industry can achieve accurate marketing in real sense, so the research on the relationship between them is also deepening. Therefore, precision marketing based on big data must deeply analyze the relationship between enterprise effectiveness and consumer demand, in order to enhance the effectiveness of marketing work. This study mainly discusses the application of big data in precision marketing, hoping to provide reference value for relevant personnel.