时装周现象之——时尚发布的表现形式解读

Fashion Week Phenomenon——Interpretation of the Expression of Fashion Release

当今的中国,“时装周”存在着极强的普遍性和广泛性,因其传播力度之大已经产生一系列的社会效应。这充分说明“时装周现象”这一概念是合理存在的。本文以国内外时装周作为研究出发点,以近年来在时装周中出现的多种发布形式作为研究对象,旨在探讨时尚发布的多样性呈现及其对品牌的传播效应。

In contemporary China,“Fashion Week”has a strong universality,and its extensive propagation has brought a series of social effects,which fully demonstrates that the concept of“Fashion Week”is reasonable.This paper,taking fashion week,both at home and abroad,as the starting point of research,and considering various form of fashion release as research subject,aims at exploring the diversity of fashion release and its effect on the brand.