媒介环境学视域下地域文化的传播策略探析——以贵池傩文化为例

Analysis on the Communication Strategies of Regional Culture from the Perspective of Media Ecology: Taking Nuo Culture in Guichi as an Example

皖南民俗地域文化贵池傩的传承问题日益受到各方重视,但其传播问题尚未得到较好解决,当前贵池傩文化的传播依然存在诸多困境:传播本位弱化、传播动力不足、传播方式落后、传播形式陈旧等。立足媒介环境学视角,突出传播技术对文化传播发展的作用,探寻当代地域文化的传播策略,可为地域文化的传播研究引入新的研究思路。

The inheritance of Nuo culture in Guichi,a regional folk culture in southern Anhui province,has received increasing attention from all sides,but its communication has not been well solved.At present,there are still many difficulties in the communication of Nuo culture in Guichi,such as weakened communication standard,insufficient communication power,backward communication mode and obsolete communication form.Media ecology studies the relationship between media and human culture,focusing on the ways in which communication technology affects culture.Based on the perspective of media environment,this paper explores the communication strategies of contemporary regional culture,which can introduce new research ideas into the communication of regional culture.