摘要
创新可以保证企业的竞争力,但同时会影响企业的财务弹性。本文选取同仁堂作为案例分析得出:研发支出的增加使该企业财务弹性和抵御市场风险能力下降,并由此提出相关建议。
Innovation can guarantee the competitiveness of enterprises, but at the same time it will affect the financial flexibility of enterprises. This paper selects Tongrentang as a case study and concludes that the increase in research and development expenditures has reduced the financial flexibility and ability of the company to withstand market risks, and has made relevant recommendations.
作者
冷湘韵
LENG Xiang-yun(School of Business,Zhengzhou University,Zhengzhou 450000,China)
出处
《价值工程》
2019年第21期44-46,共3页
Value Engineering
关键词
研发支出
同仁堂
财务弹性
R&D expenditure
Tongrentang
financial flexibility