“旅游+”背景下南京研学旅游产品开发研究

Research on the development of research tourism products in Nanjing based on the strategy of “Tourism +”

“旅游+”战略是旅游业发展模式的创新,也为丰富旅游产品、提升旅游产品质量指明了方向。文章以南京为例,分析南京研学旅游产品的发展现状与存在问题,提出“旅游+”发展背景下南京研学旅游产品的开发对策,以期为提高南京研学旅游产品质量及游客体验等提供决策参考。

The strategy of“tourism +”is an innovation of tourism development mode, and it also points out the direction for enriching tourism products and improving the quality of tourism products. Taking Nanjing as an example, this paper analyses the current situation and existing problems of research tourism products in Nanjing, and puts forward the development countermeasures of research tourism products in Nanjing under the background of“tourism +”development, with a view to providing decision-making reference for improving the quality of research tourism products and tourists’ experience in Nanjing.