“销售管理”课程模块教学的探索——以“销售目标及数据分析”模块为例

Exploration of Module Teaching in “Marketing Management” Course——Taking “Sales Target and Data Analysis” Module as an Example

高职市场营销专业开设的“销售管理”课程中关于销售目标、销售计划、销售数据分析及诊断等教学内容,存在着教学方法单一、教学偏重理论、考核方式有待变化形式等问题,将上述教学内容进行整合,设置“销售目标及数据分析”教学模块,尝试对教学内容、教学模式与教学方法进行改革。

At present,there are many problems in the course of“marketing management”offered by marketing specialty in higher vocational colleges,such as single teaching method, theory-oriented teaching, and the form of examination to be changed. This paper puts forward the idea of integrating the above contents,setting up the module of“sales target and data analysis”,trying to reform the teaching content,teaching methods and models,and establishing a more reasonable teaching mode of the module, so as to improve the teaching effect.