共享经济商业模式价值创造的社会网络分析

Social Network Analysis to the Value Creation of the Sharing Economy Business Model

共享经济商业模式催生大量不同层面的创新,促进了当前经济社会高效率运作,然而其如何化解市场经济体制性悖论、实现价值创造的机理问题尚不明晰。基于此,文章在对相关文献进行梳理基础上,剖析共享经济整体网、个体网以及结构洞网络结构,深入挖掘共享经济社会网络内部层次性、等级性和阶层性,解构共享经济社会网络中的联络和分解模式,继而探索共享经济商业模式基于网络结构的价值内涵及价值传递过程,构建基于结构洞理论的共享经济价值网络分析框架,对共享经济如何通过网络化结构实现价值创造展开探索性理论研究。结论表明,共享经济商业模式通过中间平台克服时空等客观因素限制,改变供给侧和需求侧个体关系及引力性质,实现对社会网络行动者的吸纳,其中发挥“连接”作用的共享平台占据个体网中标准桥接结构洞联系位置,成为社会网络整体网的“中间人”以及“守门人”,在不同群体间建立联系,创造价值,进而形成全新的价值创造系统。

Sharing economy business model promotes a large number of innovations in different levels to enhance the efficiency of the ecosystem, and it is the business model which defuses the institutional paradox of market economy model naturally. In order to illustrating the mechanism of value creation, this study reviews the related literatures, analyses the overall network, individual network and structural holes structure of the sharing economy to deconstruct the network model and deeply excavate the complex hierarchical of the sharing economy network. Then we explore the value connotation and the transmission process of the sharing economy business model network structure, to build the value network analysis framework through the exploratory theory research. The conclusion shows that the sharing economy business model overcomes the limitation of time and space to changes the individual relationship and the nature of the gravitational between users to absorb the actors. Sharing economy platform plays the role of "connection" and occupies the position of the standard bridge structure hole in the individual network, it becomes the social network "intermediary" and "gatekeeper" in the overall network to establish connections between different groups, invent the value connotation, and form the neoteric value creation system.