摘要
新媒体融合时代下,电视媒体必须摒弃传统传播手段,积极借助新媒体手段,以期达到丰富节目内容、创新节目形式的目的。近些年来,我国电视新闻节目立足于新媒体融合现状,不断对当前的节目进行全面改进与创新,希望可以在激烈的媒体竞争中获得一席之位。然而,鉴于我国电视新闻节目以往存在的弊端问题并未得到完全消除,我国电视新闻节目必须结合新媒体融合时代要求,打造创新路径。
In the era of new media convergence, TV media must abandon traditional means of communication and actively resort to new media means in order to enrich the content of programs and innovate the forms of programs. In recent years, China's TV news programs are based on the integration of new media, constantly improving and innovating the current programs in an all-round way, hoping to gain a place in the fierce media competition. However, in view of the shortcomings of our TV news programs in the past have not been completely eliminated, China's TV news programs must combine the requirements of the new media integration era to create innovative paths.
作者
蔡婷
Cai Ting(Ningxia Radio and Television,Ningxia Yinchuan,750002)
出处
《数码设计》
2019年第4期82-84,共3页
Peak Data Science
关键词
融媒体
电视新闻节目
发展要求
创新路径
financial media
television news programs
development requirements
innovation path
