都市题材影视剧中明星效应对中国服饰流行的影响

Influence of Star Effect on Popularity of Chinese Clothing in Urban TV Series

互联网时代的到来加速了大众传播的进程,大众传播借助着电影、电视剧以及广播等媒介为人们传递着新的信息。影视剧作为大众传播的主要媒介,大量涌入人们的日常生活中,催动着人们认识新文化,形成新理念。而影视服装设计作为影视剧中必不可少的元素,则以直观的形式改变着人们的审美,引领着人们对自身着装的选择。本文以都市题材影视剧中影视角色的着装对中国大众日常服饰选择的导向为切入点,系统分析都市题材电影、电视剧中的明星效应对中国服饰流行的影响。

The advent of the Internet era has accelerated the process of mass communication, which uses film, TV series, radio and other media to transmit new information to people. As the main media of mass communication, movie and television plays become an integral part of people’s daily life and promote people to understand new culture and form new ideas. Also as an essential element in movie and television plays, the costume design in movies and TV series changes people's aesthetics in a visual way and guides people's choice of clothes. Using the orientation of the clothing of film characters in urban TV series to the daily clothing choice of Chinese people as an entry point, this paper systematically analyzes the influence of star effect in urban movies and TV plays on the popularity of Chinese clothing.