高校视野下湖北省非物质文化遗产保护及文创产品研发

Protection of intangible cultural heritage and research and development of creative products in Hubei Province from the perspective of Universities

非物质文化遗产是民族传统文化中不可或缺的重要载体。高校作为培养高素质青年人才的重要基地,是文化传承、发展与创新的重要平台,在高校日常教学中融入非物质文化遗产,引入非物质文化遗产教育是大势所趋。非物质文化遗产项目在现阶段国内的非遗教学中的发展重点在于宣传和保护,从而忽略了非遗本身所具有的丰富的审美内涵和经济价值,在教学中进行文化产品开发研究,将非遗文化内涵与现代文创有效进行融合创新,可使得非物质文化遗产项目能够更好的得到活态传承保护。

Intangible cultural heritage is an indispensable and important carrier in the traditional culture of the nation. As an important base for cultivating high-quality young talents, colleges and universities are an important platform for cultural inheritance, development and innovation. Incorporating intangible cultural heritage into the daily teaching of colleges and universities, and introducing intangible cultural heritage education is the general trend. The development of intangible cultural heritage projects in the current non-legacy teaching in China focuses on propaganda and protection, thus ignoring the rich aesthetic connotation and economic value of the non-legacy itself. In the process of cultural product development research, the integration of non-legacy cultural connotation and modern cultural innovation can effectively make the intangible cultural heritage project better protected by living heritage.