应用型高校电商美工课程的创新分析

An Analysis of the Innovation of the course of Electronic Commerce and Fine Arts in Applied Colleges and Universities

随着我国经济的不断发展以及互联网技术的进步,商业形式逐渐发生变革,电子商务成为新时代快速崛起的商业形式。在此背景下,社会市场对新型人才的需求不断旺盛,电商美工成为电子商务的紧缺人才。但是,当前高校开设的电商美工课程无法满足电子商务的实际需求,其还存在较大的进步空间。笔者将在本文中重点探究应用型高校电商美工课程的现状以及创新策略,不断提高美工课程的教学质量,满足社会发展的需求。

with the development of Chinese economy and the progress of Internet technology, the commercial form has gradually changed, and e-commerce has become a rapid rising commercial form in the new era. Under this background, the demand for new talents in the social market is exuberant. However, the current course of e-commerce and art engineering offered in colleges and universities can not meet the actual needs of electronic commerce, and there is still great room for improvement. In this paper, the author will focus on exploring the current situation and innovative strategies of the applied university e-business art course, so as to continuously improve the teaching quality of the art course and meet the needs of social development.