运营商基于用户细分的精准营销实践

Telcos Accurate Marketing Practices Based On User Segmentation

随着数字经济的发展,人们的生活已全面互联网化,这个过程中产生了海量的数据,大数据的出现使得基于精细化细分群体的精准营销成为可能。运营商可利用这种精准营销方法不断满足用户的个性需求,从而吸引新用户留住老用户。文章从客户分群出发,基于对庞大用户的精细化分群,将数据贯穿营销的全流程,实现了策略匹配、策略执行、效果后评估的科学化新运营。

With the development of the digital economy,internet has been all over people's lives,This process has produced a huge amount of data.The emergence of big data has made it possible for accurate market based on refined segments.Telcos can use precision marketing method to continuously meet the individual needs of customers,thereby to attract new customers and retain old customers.This paper uses customer group and big data technology through the whole attracting of marketing,making retaining strategy,execution and evaluation more scientific.