旅游门票视觉设计与应用研究

VISUAL DESIGN AND APPLICATION RESEARCH OF TOURISM TICKETS

当下经济的发展带动旅游产业的繁荣,开发旅游景区门票的功能作用,提升其内在的文化价值与美学内涵有着十分重要的意义。不仅是游客与景区之间的一种契约式的凭证,而且还是传递景区特色和文化内涵的视觉媒介。对于旅游门票的研究,文章采用了收集归纳的方法,将中国近代门票分类整理后归纳其发展变化规律。旅游门票的设计,应当从了解景区所在的城市形象定位入手,突出景点的主题价值以及其隐含的文化意向。采用简洁、具有说服力的视觉语言,激起游客对景点的关注和了解。并利用合理的排版原则,既突出主体内容,又能在方寸之间充分展示景区游览的关键信息。旅游门票的价值对于景区来说是对外宣传的一张“名片”,对游客来说具有重要的纪念意义。

The current economic development drives the prosperity of the tourism industry,and it is of great significance to develop the functional role of tourist attractions and enhance its intrinsic cultural and aesthetic connotations.It is not only a contractual proof between tourists and scenic spots,but also a visual medium that conveys the characteristics of the scenic spots and cultural connotations.For the study of tourist tickets,the article adopts the method of collecting and summarizing,and sorts out the modern Chinese tickets and summarizes their development and changes.The design of tourist tickets should start from understanding the image of the city where the scenic spot is located,highlighting the theme value of the attraction and its implicit cultural intentions.Using a simple,persuasive visual language,it stimulates visitors'attention and understanding of the attractions.And the use of reasonable typesetting principles,not only highlight the main content,but also fully display the key information of the scenic tour between the square inch.The value of tourist tickets is a“business card”for publicity for the scenic spot,which has important commemorative significance for tourists.