技术创新潮流下电视媒体融合的探索与未来

Exploration and Future of TV Media Integration under the Trend of Technological Innovation

技术的每一次巨大进步都会给传媒领域带来深刻的影响,当下新旧媒体已经进入深度融合的阶段,如何利用新技术优化媒体产业格局,引领未来新技术下的新闻生产和传播,是一个值得探讨的问题。立足现有媒体融合和科学技术运用的案例,探究媒体融合发展的新理念、新路径和新态势,对新技术如何进一步影响媒体融合作出简要的分析。

Every great progress of technology will bring profound influence to the media field.At present,old and new media have entered the stage of deep integration.How to use new technologies to optimize the media industry pattern and lead the future news production and dissemination under new technologies is a problem worth exploring.Based on the existing cases of media integration and the application of science and technology,this paper explores the new ideas,new paths and new situation of media integration development under technological innovation,and makes a brief analysis of how the new technology will further affect media integration in the future.