传统媒体与新兴媒体融合管理的设想分析

Analysis of the Integration Management of Traditional Media and Emerging Media

对新旧媒体的融合历程进行阐述,并对二者融合管理中面临的障碍进行挖掘,主要体现在融合理念、融合形式、融合方法等方面,最后有针对性地提出解决对策,力求通过树立全面的融合管理理念、制定统一完善的融合形式、实施多样化的融合方法等方式,使新旧媒体的融合管理效果更加理想。

This paper expounds the integration process of new and old media,and excavates the obstacles in the integration management of the two,mainly reflected in the concept,form,and method of the convergence.Then it puts forward some countermeasures to solve the problem,and tries to establish a comprehensive convergence management concept,formulate a unified and perfect fusion form,and implement diversified integration methods to make the integration of new and old media management effect more ideal.