论政务新媒体在自媒体环境下的新闻宣传

On the News Propaganda of New Government Affairs Media in the We-media Environment

在自媒体时代,网络新闻传播伴随技术更新不断发展,呈现出了多样的形式。新闻媒体人也纷纷走出传统媒体行业,利用新颖的形式来展开新闻宣传。当今新闻媒体正处在自媒体之间“你追我赶”的格局之下,政务新媒体要想“分一杯羹”且发挥最大新闻宣传效果,就要结合新媒体传播特点,正确发挥自身作用,在媒体传播剧烈变革的时代潮流中砥砺前行。

in the media age,the network news spread with technology constantly updated development,presented the diversity in the form of the news media people are out of the traditional media industry,using novel form of news propaganda in today s news media are the media with one pattern,between the government of new media to share best news propaganda effect,is combining with the characteristics of new media,and correctly play its role,in the media,a radical challenge in the trend of The Times.