H5页面用户特征及行为习惯研究

Research on User Characteristics and Behavior Habits of H5 Pages

近年来,HTML5页面这种微媒体形式得到很大发展,并逐渐成为一种趋势。通过分类型和分阶段的H5页面用户研究可知,不同类型H5页面用户有不同的特征,就算是同一H5页面用户,在不同的传播阶段也会有不同的行为习惯。在媒介与人越来越密不可分的信息时代,H5页面需要不断改善自身才能满足用户的需求,H5页面用户也要不断提高媒介素养才能更好地把握媒介内容,方能实现两者的共同发展。

In recent years,the micro-media form of HTML5 pages has been greatly developed and has gradually become a trend.Through the classification and phased H5 page user research,users of different types of H5 pages have different characteristics.Even users of the same H5 page will have different behaviors at different stages of communication.In the information age where media and people are increasingly inseparable,H5 pages need to constantly improve themselves to meet the needs of users.H5 page users must constantly improve media literacy to better grasp media content,so as to achieve common development of the two.