新媒体时代下视觉传达设计中的创新研究

Innovative research in visual communication design in the new media era

视觉传达是通过系统的思维模式,运用视觉传递信息的过程,视觉传达的设计师需要通过标识等信息传达给人丰富的视觉内容,通过创新思维进行设计从而更好展示产品的特点,给受众更好的视觉体验。新媒体是信息技术发展到一定阶段的必然产物,受众通过信息交互平台获取信息,固然受众的视觉也有着莫不可分的关联,本文就新媒体时代对视觉传达设计的影响进行研究和分析其创新性。

Visual communication is a process of using visual communication to convey information through a systematic thinking mode.Designers of visual communication need to convey rich visual content to people through signs and other information,and design through innovative thinking to better display the characteristics of products and give better visual experience to the audience.New media is the inevitable product of the development of information technology to a certain stage.The audience can obtain information through the information interaction platform.Of course,the audiences vision is also inseparable.